{"product_id":"aveda-pure-formance-firm-hold-gel-150ml","title":"Aveda Pure Formance Firm Hold Gel 150ml","description":"\u003cp\u003eMoisturizing hair gel that provides strong definition while enhancing shine \u0026amp; control.\u003c\/p\u003e\u003cp\u003eApplies a lightweight non-flaking gel texture infused with glycerin to attract moisture \u0026amp; prevent dryness for a smoother style throughout the day.\u003c\/p\u003e\u003cp\u003eStrengthens structure using PVP \u0026amp; VP\/VA copolymers that deliver firm hold \u0026amp; defined shape without stiffness.\u003c\/p\u003e\u003cp\u003eProtects from UV exposure using UVA filters that help shield hair color \u0026amp; integrity under sun exposure.\u003c\/p\u003e\u003cp\u003eSoothes scalp \u0026amp; strands with antioxidant-rich botanicals like Scutellaria baicalensis root licorice \u0026amp; boswellia extracts to support hair health over time.\u003c\/p\u003e\u003cp\u003eEnhances shine using sunflower seed oil \u0026amp; tocopherol that nourish strands while adding subtle luster \u0026amp; softness.\u003c\/p\u003e\u003cp\u003eIdeal for men \u0026amp; anyone seeking long-lasting hold in sleek structured styles regardless of hair type or texture.\u003c\/p\u003e\u003cp\u003eMade in the USA.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":56025094750499,"sku":"293766","price":223.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/5862\/9667\/files\/216704_fragrancenet_FULL.jpg?v=1794159990","url":"https:\/\/cosmeticsnow.ae\/products\/aveda-pure-formance-firm-hold-gel-150ml","provider":"Cosmetics Now","version":"1.0","type":"link"}