CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz

An illuminating 90% natural shampoo for colored hair.

Formulated with Silk Amino Complex combining ceramic amino acids & silk that deeply penetrate the hair cuticle for ultimate color deposit & moisture delivery.

Helps maintain salon-fresh color in natural hair color & color treated hair.

Offers color preservation & color balance in one step.

Creates custom shades by intermixing colors for endless possibilities.

Can be used weekly or daily depending on desired results.

Free of sulfate parabens & gluten.